A brand for the bean the world overlooked.
Robusta built Vietnamese coffee culture, but for years the world treated it as a supporting act — the thing in the blend, the thing in the tin, the thing in the cafe cup and nowhere else.
We think that reads the bean wrong.
RANG! starts from the opposite premise: source robusta as carefully as any specialty coffee, roast it with the same intent, and give it its own name on the bag. Add an arabica from higher up the same province, and you have a range that finally shows what Vietnamese coffee can do at its best.
We're based in Ho Chi Minh City. We roast here, drink here, and build the brand from here.